Lauren de Necochea
A LITTLE ABOUT ME…
Storytelling has been part of my life for as long as I can remember. I was the kid who was always borrowing my parents’ camcorder to make home videos and dream up my own little projects.
That same curiosity followed me into adulthood and eventually landed me at Heart Clothing Boutique, a Sacramento staple that opened the door to a career in creative direction. I’ll always be grateful to shop owner Vanessa Lopez for igniting that spark. I began styling and producing shoots and quickly fell in love with the process, the collaboration, the storytelling, and the creativity behind every detail.
I never could have guessed those early years would lead me to becoming a social media manager for small businesses throughout Sacramento, where I now get to tap into different voices, explore new industries, and connect with so many inspiring individuals.
In 2025, I proudly added co-producer to my resume thanks to my talented friends at Yellow Brick Group. Together, we brought events like The Tower District’s ALL Women and Extra Butter to life, as well as Yellow Brick Group’s Our Street Night Market, where I managed vendor coordination and logistics.
These experiences continue to shape Lo & Behold, a Latina-owned creative space rooted in storytelling, strategy, and community — where ideas bloom and creativity thrives.
YOU MAY NOT KNOW…
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shoutout to my parents, I don’t know how they did it. Maybe that’s why I appreciate order and structure so much.
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so loyalty runs deep over here. LIGHT THE BEAM!
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but I’m completely in love with the design process and have endless respect for those who bring ideas to life.
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and will never turn down a book recommendation. You can blame my bookworm ways on Jane Austen, Elizabeth Bennet will always be my literary hero.
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behind my branding and the spirit of Lo & Behold. Viva la vida!
